The Science

Why rituals work when rules don't.

You've tried limiting screen time. It turned into a battle. Here's why—and what actually works instead.

The problem with screen time limits

When you tell a child (or yourself) "no screens," you're asking them to stop doing something pleasurable with nothing to replace it. The brain resists. Willpower depletes. Battles ensue.

Restrictions create scarcity psychology—the forbidden thing becomes more desirable. This is why kids negotiate, sneak, and obsess over screen time the moment it's limited.

What doesn't work

  • Time limits and timers
  • Taking devices away
  • Lectures about "being present"
  • Guilt and shame
  • Waiting for screens to become boring

What works

  • Something better to do
  • Low-friction alternatives
  • Everyone participating (parents too)
  • Intrinsic motivation
  • Consistent rhythm (ritual)

Why rituals are different

A ritual isn't just an activity. It's a protected space that everyone expects, prepares for, and returns to. The psychology is different:

Anticipation > Restriction

When something is scheduled and expected, the brain shifts from "I can't have screens" to "this is what we do on Saturdays." No negotiation required.

Participation > Supervision

Children mirror adults. When parents put their phones away too, it stops being a rule imposed on kids and becomes something the family does together.

Interesting > Virtuous

Screens win because they're engineered to be compelling. The only way to compete is with something genuinely interesting—not "good for you," but actually engaging.

Rhythm > Willpower

Willpower is finite. Habits are not. When something becomes "what we do," it no longer requires decision-making or motivation.

What the research says

"Family rituals are associated with marital satisfaction, adolescents' sense of personal identity, children's health, academic achievement, and stronger family relationships."

— American Psychological Association, Family Routines and Rituals (2002)

Decades of research show that families with consistent rituals have children with better emotional regulation, stronger attachment to parents, and higher self-esteem.

But here's the thing: the ritual itself matters less than the consistency. What you do is less important than the fact that you do it, together, repeatedly.

"Rituals provide children with a sense of stability and predictability that allows them to feel secure enough to explore and grow."

— Dr. Barbara Fiese, Syracuse University

Why one hour is enough

You don't need a screen-free household. You don't need to move to a farm. You need one protected hour where everyone is actually present.

Research on "quality time" shows that short, focused interactions have more impact on children's development than hours of distracted presence. It's not about quantity—it's about attention.

One hour a week = 52 hours a year of genuine connection. That's more focused family time than most households get in total.

Why we design them this way

Every ritual we create follows the same principles:

Zero prep. If it requires supplies or planning, it won't happen. We design rituals that start the moment you read them.

Everyone participates. These aren't activities for kids while parents watch. Everyone's in it—which is what makes it work.

Interesting, not educational. We don't design rituals to "teach" anything. We design them to be genuinely compelling. Learning happens as a side effect.

Works at any age. A 4-year-old and a 14-year-old can do the same ritual—with adaptations that make it work for each.

We're not anti-screen. We use them too. We just noticed that the best moments with our kid never involve a device. We wanted more of those moments. That's all this is.

— Andrea & Joao

See for yourself.

Try one ritual with your family. One hour. Notice what happens.